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Mindshare and Land Rover use brand awareness survey tool, Vizu, on Firefly...

Firefly Video, Tribal Fusion’s video engagement platform, and an Exponential division, has delivered a branding campaign for Land Rover that showed a brand lift of 172.6% for those users citing they...

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MTV shows a 19.5% brand lift using Firefly Video engagement platform

Firefly Video, the engagement video platform owned by Exponential, global provider of advertising intelligence and digital media solutions to brand advertisers, has released a case study showing how...

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Firefly Video campaign drives 17.1% brand lift for Debenhams

Firefly Video, the engagement video platform owned by Exponential Interactive, a global provider of advertising intelligence and digital media solutions to brand advertisers, has delivered a campaign...

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Results of Vizu study results show high brand lift in users exposed to...

While, traditionally, it may have been difficult to use data to prove the efficacy of branding activities, running Vizu studies provides the opportunity to do exactly that. In the last year,...

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