Firefly Video, the engagement video platform owned by Exponential, global provider of advertising intelligence and digital media solutions to brand advertisers, has released a case study showing how the format can be used to lift brand awareness for MTV’s new series of hit show, Punk’d.
Tribal Fusion build a bespoke Firefly Video unit for MTV showcasing the video player and included a free Vizu brand survey to assess the ad’s impact on viewing intent.
The Vizu study showed a 19.5% uplift in those who were either definitely or probably going to watch the premiere as a result of engaging with the Firefly Video unit. The campaign also delivered an average dwell time of 16.2 seconds with 12% of engagers watching the full 2 minute video.
You can download a copy of the case study here:
