Firefly Video, the engagement video platform owned by Exponential Interactive, a global provider of advertising intelligence and digital media solutions to brand advertisers, has delivered a campaign for Debenhams that showed a brand lift of 17.1%
The campaign targeted three different audience groups with specific creative, emphasising the video player that contained their current TV advert.
The campaign also included a Vizu brand awareness survey to verify the impact of the campaign. The study asked one question to two audience groups: “how favourably do you view Debenhams?” The exposed group who engaged with the Debenhams Firefly Video campaign saw a “peel back” at the end of the advert containing the question. The control group were shown the same question via a campaign of audience targeted MPUs.
A full copy of the case study is available to download below:
